Personal AI receptionist · solo professionals · UK
Your name is on the diary. Ours is on the phone.
Magixis is a 24/7 personal AI receptionist for UK consultants, coaches, counsellors and other one-person practices. It answers in your practice's name, states your services and fees from your own list, offers only the hours you have opened, and books one of them. It commits nothing else, advises on nothing, and claims nothing about you. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Push it for a slot that isn't there, or ask it for an opinion, and listen to what it declines to do. Then let it book your 30-minute demo while you're still on the call.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does a personal AI receptionist do for a solo professional?
It answers your practice number while you're with someone else. It says what you do and what it costs from your own list, offers the hours you've released in your diary, books one and texts the confirmation. Anything that would spend time you haven't opened — an earlier slot, a variation, an opinion — becomes your own task, in the caller's words.
Answered in your practice's name
Two rings, your practice name, and it tells the caller it's answering for you. It doesn't claim to be you and doesn't present itself as your assistant. Ask it outright what it is and it says so, on the call, without being coaxed.
Only the hours you opened
It offers the slots you've released and nothing beyond them. No slot invented to keep a caller happy, no existing client moved to make room, no session extended, no fee or format varied. No payment, deposit or card details taken.
The decision left where it belongs
Who rang, what they wanted in their own words, the fee stated, what was booked, and what was asked for that only you can grant — written down while they're still talking, waiting on you or on whoever works with you.
Where the authority sits
Everything a caller asks for is a piece of your day.
A practice of one is short of a receptionist, but it is shorter still of anybody who can say yes. There is a single diary, it belongs to a named person, and every hour in it is that person's afternoon. So the only question that matters on the call is what may be committed in their name — and that is a narrower thing than what a caller would like.
A slot is somebody's afternoon
Give away four o'clock on Tuesday and you have spent a real hour of a real person's week. None of it is administrative, which is why the agent may not invent a slot, move a client, stretch a session or agree a format you've never offered.
one diary · one name
Two calls, and only one should reach you
A client in difficulty and a supplier chasing an invoice arrive on the same number ninety seconds apart. Which one is worth walking out of a session for is a judgement only you can make, so you write the rule and the agent applies it instead of guessing.
interrupt · or wait
They rang for you, not for the practice
Nobody rings a one-person practice for information. They ring to find out when they can speak to you, and the only answer that settles it is a time. A message promising you'll ring back is a slower version of no.
a time · not a reassurance
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so the callback you make between clients finds nobody in.
Whose standing is it · UK
135,000
practitioners sit on PSA-accredited voluntary registers — in health and care roles not regulated by law at all.
How the agent handles one person's diary
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers. The practitioner, the practice, the callers, the services and the fees are invented. Marianne Frost is an independent leadership consultant here; the shape of the call is the same for a coach, a counsellor or any practice where one named person's hours are the thing being sold.
Tuesday 10:15 · she's with a client until four · new enquiry
Booked
AGENTFrost Advisory — I'm answering for Marianne Frost while she's with a client. How can I help?
CALLERI'm after some coaching for one of my managers. Is that something she does, and what does it cost?
AGENTIt is. Marianne's list has a first session of ninety minutes at £275, then fortnightly hours at £190. Both are one-to-one.
CALLERCould we start next week?
AGENTShe's opened Thursday the 20th at 11am and Monday the 24th at 2pm. I can take either of those now.
CALLERThursday. Do you want a card to hold it?
AGENTNo — I don't take payment or card details, and Marianne doesn't ask for a deposit. She invoices after the first session. Can I take your manager's name and a mobile for her?
CALLERPriya Raman. I'll give you her mobile now.
AGENTThank you. One thing Marianne asks for before a first session: what's prompted it, in your own words, so she can read it beforehand.
CALLERShe's taking on a team of eleven and she's dreading the difficult conversations.
AGENTWritten down as you said it. So: Thursday the 20th, 11am, ninety minutes, £275, with Marianne. Texting Priya the time and the address now, and it's in the diary.
New enquiry · first session Thu 20th 11:00 with the named practitioner · £275 and £190 stated from her own list · slot taken from hours she had opened · no payment, deposit or card details · the reason captured verbatim for her to read · SMS to the client
Thursday 16:40 · an earlier slot, a variation, an opinion, and her mobile
Refused
CALLERIs Marianne there? Steve Hallam.
AGENTShe's in a session until half five. I'm answering the line for Frost Advisory — I can book from her diary and take anything down for her.
CALLERI need Monday moved to tomorrow morning. She'll have something.
AGENTTomorrow morning isn't open in her diary, so I can't offer it, and I can't take another client's slot for you. The next hour she's released is Wednesday the 26th at 9.30.
CALLERThen split Monday into two afternoons instead. Same money.
AGENTThat changes what she sells and what she charges for it, and it isn't mine to agree. I'll put it to her exactly as you've said it.
CALLERBetween us — is six sessions enough for someone who's about to be performance-managed?
AGENTI've no view on that, and I wouldn't offer you one if I had. That's Marianne's judgement, not a receptionist's.
CALLERGive me her mobile, then. She'll take it from me.
AGENTShe's given me two reasons to interrupt a session and this isn't one of them, so I won't, and I don't pass on her mobile. She's out at half five and this is first on her list.
CALLERAm I even talking to a person?
AGENTNo. I'm an AI receptionist answering for Frost Advisory. I book what Marianne has opened and pass on the rest, which is exactly why I'm not going to invent an answer for you.
CALLERThen tell her it's urgent.
AGENTI'll log it as urgent in your words and she'll see that. Nothing has moved and nothing's been agreed, so Monday stands as it is until she says otherwise.
No slot invented · no existing client moved · format and fee change not agreed · no opinion given · mobile withheld and the session not interrupted, because the reason didn't meet her rule · said what it was when asked · logged as Marianne's own task, marked urgent in his words · Monday unchanged
Your CRM, written by the call
Written up while you were with someone else.
Every plan includes the Magixis CRM, and the record fills itself in while the caller is still on the line. Two of these fields exist only because the diary belongs to one person: what was asked for that only you can grant, and whether your interrupt rule was met. It holds no card details and no clinical or case notes.
ContactName & number
ContactNew enquiry or existing client
AskWhat they want, in their words
WhoseWhich named practitioner it's for
ServiceNamed from your own list
MoneyFee as listed · nothing taken
DiaryBooked inside hours you opened
AuthorityWhat only you can grant
InterruptWhether your rule was met
TaskYours, or your assistant's
Beyond reception
Every call becomes a client record, and every request only you can answer becomes a task.
Magixis isn't only the voice that answers. From the first ring it builds a CRM in your practice's name, so you can see what people ring you for, what they wanted that only you could decide, how much of the week arrived while you were in a session, and which enquiries never turned into a booking.
01 · CRM from call data
Caller → client, and whose client they are
Every caller becomes a contact from their first call — names and numbers masked by default — and builds toward a view of enquiries, bookings and follow-ups. If an associate works alongside you, the record says which practitioner it belongs to.
02 · Your diary, your discretion
Opened hours only — nothing moved, nothing double-booked
The agent books inside the hours you release and cannot reach the rest. Two callers are never offered the same slot, an hour you free at 9.52 is bookable at 9.53, and an existing client is never shuffled to fit somebody more insistent in.
03 · Every call reviewable
Transcript, recording, and what it declined
A full log of who rang, what was stated, what was booked and what the agent refused. The refusals matter most here, because that is where a receptionist could have committed you. Cold sales calls are flagged and excluded; corrections are logged, never silent.
04 · 24/7 human handoff
A person, on your rule rather than ours
You set what reaches you live, what goes to whoever works with you, and what waits until this evening. Anything you choose routes instead to a person working 24/7 who books into your diary. You keep authority to approve, override and reassign.
05 · One dashboard, full audit
Useful the moment somebody else has a login
Access is capability-based rather than job-title-based, so an assistant can work the callback list without reading everything: you decide who sees a transcript and who can unmask a contact. Sensitive actions need a logged reason and sit in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly. Lite has no setup fee and no subscription, so a fortnight of annual leave costs you nothing at all. Every price is on the pricing page.
The alternatives
How does Magixis compare with a telephone answering service?
A one-person practice weighing this up is usually choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service tells you what a caller wanted; Magixis books them into the hours you opened and refuses the rest. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — including the ninety minutes you're in a session | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| What the caller gets | Your service and fee from your own list, a slot from the hours you opened, SMS confirmation | A message taken — typically up to five agreed data fields — passed on by email or text | A beep |
| Your diary | Booked only where you opened it; nothing moved, nothing double-booked, no client shuffled | Nothing entered — the diary work comes back to you between clients | — |
| A caller pushing for an earlier time | Refused on the call, nothing invented, nothing held; logged as your task in the caller's own words | Written down and passed on | — |
| An opinion, an exception, a favour | Declined — no advice of any kind, no fee or format varied, nothing agreed in your name | A PA repeats whatever brief you gave them, which is the same risk either way | — |
| Whether you're registered or qualified | Never asserted. It states what you configured and makes no claim about your standing, insurance or membership | Whatever is on the brief, read out as fact | — |
| Being interrupted mid-session | Your written rule, applied literally — the call that meets it reaches you, the rest waits | A patch-through attempt, or a judgement call made by somebody who doesn't know your clients | A missed call |
| What you get afterwards | A CRM record written on the call: the ask, the fee stated, the booking, and what was refused | An email or SMS to action yourself | A recording to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| A month with no calls | Nothing at all on Lite — £1.35 a minute, no subscription, no setup fee | The monthly plan continues whether the phone rings or not | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there; UK rates are not published. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service, and for some practices a human PA in office hours is the right answer — particularly if you would rather a person heard a distressed caller first. Magixis is for the practices where the useful outcome is an hour in the diary rather than a note about one.
Pricing
How much does it cost?
Calls run from 70p a minute on multi-site Command. Lite is the plan for a practice of one: £1.35 a minute, no setup fee, no subscription, nothing at all in a month when nobody rings, set up yourself the same day. Pro (£995 setup, then £99 a month plus 85p a minute) earns its keep when a second person needs a login or you want more than one number — on call volume alone it doesn't pay until roughly 200 minutes a month. No allowances, no overage, no contract.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · solo professionals
One diary, one name, and a deliberately narrow authority.
Two lines are worth drawing before anything else. Our sole traders page is for a business where there is nobody else at all, so answering the phone and doing the work need the same pair of hands; this page is for a practice — you may well have an assistant or a practice manager — where the constraint is authority rather than availability, because there is one diary, it belongs to one named person, and the only question on the call is what may be committed in their name. And our custom page is the catch-all for any service business that takes phone enquiries; this page is one specific product, for a professional who sells their own booked hours. If you are an accountant or a solicitor practising alone, those pages are written around your regulator and your call types, and they are the better read.
Who that leaves: consultants, coaches, counsellors and psychotherapists, private tutors, and any single-handed practice where a client books a named person rather than a firm. We have shortened that list deliberately. Accountants and solicitors have their own pages; we write no copy for clinical practice, so if your work is regulated as healthcare, start with medical practices.
Here is why the agent says nothing at all about your standing. The Professional Standards Authority accredits voluntary registers under section 25(2) of the National Health Service Reform and Health Care Professions Act 2002, and in its Annual Report and Accounts 2025/26, published on 8 July 2026, it reported that the programme covers approximately 135,000 practitioners across 28 registers — all in health and care roles that are not regulated by law at all. The PSA names counsellors, hypnotherapists and acupuncturists among them, and its remit covers all four countries of the UK. On the other side of that line sits the Health and Care Professions Council, whose own register summary, valid as of August 2026, lists 364,841 registrants across 15 professions whose titles are legally restricted to people on the register. So for one practitioner “registered” is a legal fact and for another it is a voluntary one — and in both cases it is a fact about the individual, not about whoever answers their phone. Ours asserts none of it.
The commercial case is narrower than the usual pitch, so here it is plainly. Nobody rings a one-person practice for information; they ring to find out when they can speak to you, and the only answer that settles it is a time. That is why an answered call ending in a booking is worth more than four messages taken beautifully, and it is why Lite is the honest recommendation here rather than the cheap one: £1.35 a minute, no setup fee, no subscription, nothing in a quiet month. Pro earns its £995 and £99 a month when a second person needs a login, not when the phone gets busier.
The boundaries on this page are stricter than on any other, because you might be a consultant, a coach or a counsellor, and because a caller talking to your line is often talking about their own difficulties. The agent gives no professional, clinical, therapeutic, financial, legal or tax advice of any kind. It states no position on whether you can take a client on, or whether a piece of work is one for you. It commits no time you have not opened, moves no existing client, varies no fee or format, takes no payment, deposit or card details, and does not claim to be you or to be employed by you — and when a caller asks what it is, it says. What callers tell it is masked by default, stored encrypted in EU regions and covered by a signed DPA, with capability-based access and a logged reason required for sensitive actions; recordings are kept 30 days and transcripts 90 days by default, with per-client overrides. See how a call is handled, how we treat caller data in GDPR for AI voice agents, what it costs on the pricing page, or browse the full reception range.
Sources: Professional Standards Authority, Annual Report and Accounts 2025/26 (HC 435, published 8 Jul 2026; PSA remit covers all four UK nations) · HCPC, Register summary (UK-wide, valid as of August 2026) · 411 Locals, 2016 · Hiya, State of the Call 2026. Last updated: 15 August 2026
FAQ · Personal receptionist
The questions one-person practices ask.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is the plan for a practice of one: £1.35 a minute, no setup fee, no subscription, and nothing at all in a month when nobody rings. Pro — £995 setup, then £99 a month plus 85p a minute — is worth it when a second person needs a login or you want more than one number, not when the phone gets busier. Multi-site Command is 70p a minute. No allowances, no overage, no contract — the full pricing comparison is here.
A human answering service takes a message and passes it on; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on the smaller plans. Magixis states your services and fees from your own list, offers only the hours you have opened, books one of them and texts the confirmation. A message leaves the diary work with you. A booking is already done. The like-for-like table is above.
No to all three. It gives no professional, clinical, therapeutic, financial, legal or tax advice, states no position on whether you can take a client on, and never says you're qualified, registered, insured, accredited or supervised — that's your claim to make. It commits no time you haven't opened, moves no existing client, varies no fee or format, and takes no payment, deposit or card details.
It depends which constraint bites. Our sole traders page is for a business where there is nobody else at all, so answering the phone and doing the work need the same pair of hands. This page is for a practice — you may well have an assistant or a practice manager — where the constraint is authority: one diary, one named person, and the only question is what may be committed in their name.
The custom page is the catch-all for any service business that takes phone enquiries, whatever its shape or size. This page is one specific product: a receptionist for a professional who sells their own booked hours, where the diary belongs to a named individual and the agent's authority stops at the edge of what that person has opened. If your business isn't that, start with custom.
You do, in writing, before it goes live. You give the agent the reasons that justify reaching you mid-session and it applies them literally rather than judging a caller for itself. Everything else waits. The record shows what was asked, whether your rule was met and why, so you can see the calls it held back as well as the ones it put through.
Yes, and that's the one thing here worth paying more for. Pro includes a seat and four numbers, with extra seats at £49 a month, so an assistant can work the callback list and see the diary. Access is capability-based rather than job-title-based: you decide who can read a transcript and who can unmask a contact, and sensitive actions need a logged reason.
Caller names and numbers are masked by default, data is stored encrypted in EU regions, and access is capability-based with a logged reason for sensitive actions. Recordings are kept 30 days and transcripts 90 days by default, with per-client overrides. We sign a DPA and publish our sub-processor list on the trust page. The agent holds no card details and takes no clinical or case notes.
The same day, on Lite. You set it up yourself from a link we send: your services and fees, the hours you're opening, your reasons for being interrupted, and what should never be committed. Forward your number when you're ready and keep it, so nothing changes for the clients who already have it. Pro is a two-week build with a week of your real calls first — step by step.