AI receptionist & answering service for estate agents · UK
An offer in August. A fee in November.
Magixis is a 24/7 AI receptionist for UK estate agents. It answers buyer enquiries on your sale stock, states asking price, tenure and the rest of the listing facts from your own file, books viewings and valuations into the right diary, reads vendors the stage their sale has reached, and routes every judgement to the negotiator whose name is on the instruction — then writes the call into a CRM that fills itself in. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Ask it to take a buyer enquiry on one of your listings, then let it book your 30-minute demo while you're on the call.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does an AI receptionist do for an estate agency?
It answers every call to the branch number — mid-morning when both negotiators are at valuations, all Saturday, and at ten at night when a portal alert goes out. Buyers get the facts your listing already carries and a slot to see the property. Vendors get the stage their file is at, in your own words. Anything needing a judgement goes to the person whose name is on the instruction.
Every call picked up, in your branch's name
The agent is trained on your listings, your diary, your valuation slots and the words you use for each stage of a sale. It knows within a sentence whether it has a buyer, a vendor, a prospective seller wanting a valuation, a solicitor chasing enquiries, or a canvasser to filter out.
Viewings and valuations into the right diary
Slots come from your own availability, into the diary of the negotiator who covers that patch, with an SMS confirmation. Two callers are never offered the same Saturday slot, and a released viewing is bookable the minute it comes back.
The CRM writes itself
Property reference, caller type, asking price and tenure as listed, the buyer's position in their own words, the slot booked, the stage read out, who owns the follow-up — captured while the caller is still talking, so the record exists before the branch is back.
Where the fee actually comes from
Nothing you answer today pays you this month.
HMRC counts completions, and its own commentary says they land on average two to four months after an offer is made. The enquiry that pays a November invoice is ringing now, while the branch is out at a valuation — and a buyer who doesn't get through rings whoever owns the next listing on the portal. You never find out which fee that was.
A missed call in September is a gap in December
Sales revenue is booked long after the conversation that started it, which makes the phone the least visible part of the pipeline and the easiest to under-staff. Nothing on today's board tells you how many callers rang out this morning.
2–4 months to completion
The vendor rings for news, the buyer rings for facts
One number carries both, and only one of them is new business. The vendor whose survey came back yesterday will ring three times before someone rings back; the buyer will not ring twice.
1 line · 2 different jobs
What you say about the property is part of the listing
Tenure, council tax band, cladding, a right of way, flood risk: these are the fields NTSELAT's guidance says a listing should carry, and a phone answer is the same information given faster. A guess on the phone is a guess on the record.
Parts A, B and C
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so when you ring the buyer back on Monday, they don't pick up.
Offer to completion · UK
2–4
months, on average, between an offer being made and the completion HMRC counts — so today's enquiry is next quarter's fee.
How the agent handles sales calls
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers. The agency, the staff, the callers and the properties are invented, and every figure in them is configured by the invented agency.
Buyer enquiry at 20:40 · viewing booked
Sales
AGENTGood evening, Thornleigh & Co. How can I help?
CALLERI've just seen the flat on Cheetwood Road come up. Is it still available?
AGENTIt is. On our file it's £249,950, leasehold with 112 years remaining, council tax band C, and one allocated space.
CALLERAny cladding issues? It's a converted block.
AGENTThere's nothing recorded on our file either way, so I'm not going to tell you it's fine. I'll log it as a question for the negotiator and she'll come back to you with what the seller has provided.
CALLERWould they take £240,000?
AGENTI can't answer that — I don't know what the vendor would accept and I won't guess. Any offer goes to Ranjit Sahota, who's the negotiator on Cheetwood Road. What I can do is get you in to see it: Saturday at 10:20, or Monday at 5:45.
CALLERSaturday. And yes, I've got a mortgage in principle, nothing to sell.
AGENTNoted as you've said it — mortgage in principle, no related sale. Booked for Saturday 10:20 with Ranjit. You'll get a text with the address and his number.
Price, tenure, band, parking read from file · cladding gap declared, not filled · offer question → Ranjit Sahota · position recorded as stated · viewing Sat 10:20
Vendor progress call · stage read, judgement refused
Routing
CALLERIt's Mrs Adeyemi, 6 Ivygreen Drive. Has anything come back from the survey?
AGENTLet me read you the file. The survey was carried out on the 27th, the buyer's solicitor raised enquiries on the 1st, and your file is with Priya Raghavan. There's a note from yesterday: the buyer's asked for £6,000 off.
CALLERShould I take it? Is that normal after a survey?
AGENTThat's not mine to advise on, and I'm not going to tell you what's normal. I'm logging it as a callback for Priya, marked urgent, with this call attached so she has the question in your words.
CALLERIf it falls through, can you get it back on the portal tonight?
AGENTI can't put a property back on the market or change its status — that's Priya's decision with you. What I can do is book you a call with her: tomorrow at 9:15, or 4:30.
CALLERQuarter past nine.
AGENTBooked, 9:15 tomorrow with Priya. You'll get a text confirming it.
Stage read from file, verbatim · no view on the reduction or the survey · status change refused · urgent callback logged to Priya Raghavan · call booked 9:15
Your CRM, written by the call
The record a chain can be run from.
Every plan includes the Magixis CRM, and the record fills itself in while the caller is still on the line. Nothing in it agrees a price, accepts an offer or changes a property's status. This is what a call carries into the file.
ContactName & number
ContactBuyer, vendor, solicitor or surveyor
PropertyProperty reference
ListingAsking price as listed
ListingTenure as listed
ListingGaps · what the file did not hold
BuyerPosition, in the caller's words
DiaryViewing or valuation slot
SaleStage as the file states it
OwnerNegotiator on the instruction
Beyond reception
Every call keyed to a property — and to the fee it might become.
Magixis isn't only the voice that answers. From the first ring it builds a CRM keyed to your stock, so you can see which listings are drawing buyers, which vendors are ringing for news, and which files are waiting on somebody in the branch.
01 · CRM from call data
Caller → contact, attached to the property
Every caller becomes a contact from their first call — names and numbers masked by default — attached to the property reference they rang about and marked as buyer, vendor, solicitor or surveyor. Nothing to retype into the branch system afterwards.
02 · Portal hours, not branch hours
The 21:40 enquiry answered like the 11am one
Portal alerts land in the evening and all weekend, which is when the branch is shut and the buyer is looking at four listings at once. The same agent answers at 21:40 and books the Saturday slot before the next agency opens.
03 · Every call reviewable
Transcript, recording, and what was refused
A full log of who called, what was read from your own file, and what the agent declined and routed — including the fields the file did not hold. Canvassers are flagged and excluded from the numbers, and every staff correction is logged rather than silent.
04 · 24/7 human handoff
A real person for the genuine escalation
Anything you choose routes to a person working 24/7 who logs the enquiry or books the viewing; in hours, a caller who needs a judgement is warm-transferred. You keep authority to approve, override, reassign.
05 · One dashboard, full audit
Run the branch from one place
Access is capability-based, not job-title-based — you control who sees what and who can unmask a contact. Sensitive actions need a logged reason; every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to blow through in a busy spring market. Lite has no setup fee and no subscription; every price is on the pricing page.
The alternatives
How does Magixis compare with an estate agent answering service?
Agencies weighing us up are usually choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service takes a message; Magixis has the conversation, reads the listing facts from your file, books the viewing and writes the record. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — including Saturday and the evening portal rush | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| What a buyer gets | Asking price, tenure and listing facts read from your own file, a viewing booked, SMS confirmation | A message taken — typically up to five agreed data fields — passed on by email or text | A beep |
| Vendor progress calls | The stage read from your file in your own words, judgement calls logged to the named negotiator | A message taken; the vendor still waits for the branch to ring back | Nothing until someone listens |
| What it never does | No view on an offer, a survey or a chain; no status changed; no gap in the file filled with a guess | Reads from a short brief; anything beyond it is a message | — |
| What you get afterwards | A CRM record written on the call: property, caller type, listing facts stated, slot booked, follow-up owner | An email or SMS to action yourself | A recording to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| Pricing | From 70p/min posted publicly · no setup fee on Lite | Quote-based; UK rates not published on moneypenny.com | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service — if you want a human PA taking messages in office hours, it's a fine choice. Magixis is for branches that want the buyer answered on Saturday night, the viewing booked and the vendor told where their sale is, at a posted rate.
Pricing
How much does it cost?
Calls run from 70p a minute. Lite is £1.35 a minute with no setup fee and no subscription; most agencies run Pro — £995 setup once, then £99 a month plus 85p a minute, automated CRM included; multi-branch Command brings it to 70p a minute. No contract on any plan.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a branch in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · residential sales
Answering a market that pays two seasons late.
There were 96,710 UK residential transactions in July 2026 on HMRC’s seasonally adjusted estimate, 1% down on July 2025; across April to July the unadjusted count was 389,490, against 337,530 in the same four months a year earlier. The number that matters to a branch, though, is not the volume but the lag. HMRC says in its own commentary that these are completions, arriving on average two to four months after an offer is made, and that they “do not necessarily represent the current strength of the property market”. The figures are compiled with Revenue Scotland and the Welsh Revenue Authority, so they cover all four nations.
That lag is why the phone is the least defended part of an estate agency. A conveyancing pipeline shows you what was agreed in June; nothing on the board shows the buyer who rang at twenty to nine last night, got a voicemail beep, and booked a viewing with the agency two listings down instead. The calls also arrive in two shapes that want different things: the vendor who has heard nothing since the survey, and the buyer who saw the alert twenty minutes ago. Only one of them is new business, and only one of them will ring twice.
What is said on those calls is not casual either. NTSELAT’s material information guidance, published on 30 November 2023 and checked again on 4 September 2026, sets out the fields a residential listing should carry: council tax band or rate, price and tenure in Part A; property type, construction materials, rooms and measurements, utilities and parking in Part B; and, where the property is affected, building safety, restrictions such as listed status, rights and easements, flood risk, coastal erosion, planning and mining in Part C. NTSELAT’s position is that agents are already obliged, under the consumer protection rules it cites, not to omit material information from a listing. A phone answer is the same information delivered faster, which is why the agent reads those fields from your own file and declares the gaps instead of filling them. National Trading Standards’ enforcement board is drawn from England and Wales; Scotland and Northern Ireland have their own arrangements for what a seller must provide, and we state no position on them.
So the boundary on this page is narrow and deliberate. The agent quotes the asking price as listed and never what a vendor might accept; it takes an offer as a message for a named negotiator, with the caller’s position recorded in their own words; it gives no view on a survey, a reduction, a chain or a timescale; it changes no property’s status; and it takes no payment and holds no client money. If your work is the tenancy rather than the sale — applicants, referencing enquiries, a boiler out at nine at night — that reader is on the letting agents page, and blocks and estates sit on property management. See how a call is handled, or browse the full reception range.
Sources: HMRC, UK monthly property transactions commentary, published 28 Aug 2026 · National Trading Standards, full material information guidance, 30 Nov 2023. Last updated: 4 September 2026
FAQ · Estate agents
The questions every branch asks.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, and nothing at all in a month with no calls. Most agencies run Pro: £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included. Multi-branch Command brings the rate down to 70p a minute. There are no allowances and no overage — see the full pricing comparison.
Yes, and it books the viewing as well. A human answering service takes a message and emails it over, usually in office hours, with 24/7 as a paid add-on and a minimum contract on smaller plans. Magixis states asking price, tenure and the rest of the listing facts from your own file, books the viewing or valuation into the right diary, reads a vendor the stage their sale is at, and writes the record into your CRM — at a posted rate per minute, with no contract. The like-for-like table is above.
No. It states the asking price as listed and nothing behind it. It gives no view on whether an offer would be accepted, what the vendor is willing to take, how much interest a property has had, or whether a buyer should offer more. An offer is taken as a message for the named negotiator, with the caller's position recorded as they stated it, and the negotiator makes every judgement.
Only what is on your own listing file, word for word, and it says so when there is nothing there. NTSELAT's material information guidance sets out what a listing should carry: council tax band, price and tenure in Part A; property type, construction, rooms, utilities and parking in Part B; and, where the property is affected, building safety, restrictions, rights and easements, flood risk, coastal erosion, planning and mining in Part C. The agent reads those fields. It never estimates, reassures or fills a gap.
This page is the sale: vendors, buyers, valuations, viewings on sale stock, and a fee that arrives when the transaction completes. The letting agents page is the tenancy — applicants, referencing enquiries, single-let repairs and a sitting tenant whose boiler has stopped at nine at night. Plenty of branches do both, and both pages describe the same product; the scripts, the callers and the boundaries are what differ.
Yes, and that is half the line. It reads the stage from your own file — viewing feedback logged, offer with the vendor, memorandum of sale issued, survey booked, enquiries with the solicitors — in the words your branch configured. It gives no view on what a survey means, whether a reduction should be accepted, or how long a chain will take. Those become a logged callback for the negotiator on the instruction.
Yes. Caller names and numbers are masked by default, data is stored encrypted in EU regions, and access is capability-based with a logged reason for sensitive actions. Recordings are kept 30 days and transcripts 90 days, with per-client overrides. We sign a DPA and publish our sub-processor list on the trust page.
No. Magixis is a CRM of calls, not a sales progression or client accounting system. It does not hold the instruction, the memorandum of sale or the file the conveyancers work from, and it moves no money. What it adds is a call record keyed to the property and the caller, with the follow-up allocated to the negotiator who owns the instruction.
On Lite, the same day — you set it up yourself from a link we send. Pro is a two-week build: we listen to a week of your real calls, train the agent on your listings, your diary and the words you use for each sale stage, you test it on a sandbox number, then it goes live on your own number. You keep your number throughout — the build, step by step.