AI receptionist for electricians · UK
Up the ladder. Phone answered.
Magixis is a 24/7 AI receptionist for UK electricians. It answers while you have a screwdriver in one hand and a board off in the other: takes the address, asks the severity questions you wrote, sends a live fault to whoever is on call, books EICRs, boards and chargers into the diary — then writes the job up in a CRM that fills itself in. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Give it a board that keeps tripping, as though you were up a ladder on somebody else's job, and see how it triages. Then let it book your 30-minute demo while you're still on the line.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does an AI receptionist do for an electrical business?
It answers every call to your number — mid-job, after five, and at three in the morning. Faults are triaged: address, postcode, how much of the property is dead, whether there is a smell of burning, whether the main switch is off. Anything meeting your emergency rule goes to the electrician on call. Certificates, boards and chargers take a diary slot. Every call lands in your CRM as a job record.
Picked up while your hands are full
The agent answers in your business's name within two rings, at seven in the morning and at midnight. It knows your patch, your call-out and out-of-hours rates, and which jobs you don't take — and it filters the sales calls that eat your afternoon.
The live ones routed, the rest booked
Severity questions you write decide what happens next: how much has lost power, is anything hot or scorched, does the RCD hold when reset, is the main switch off, is anyone vulnerable in the property. Emergencies go to the on-call electrician with the address. Everything else takes a slot, with an SMS confirmation.
The job sheet writes itself
Name, mobile, address and postcode, access window, board type and age, what the caller said was happening, the certificate needed, the slot booked and who is going. The Magixis CRM is included in every plan, so the record exists before you're back down the ladder.
Where the jobs go
Whoever answers first gets the job.
A caller with no power in half the house doesn't leave a message. They work down the search results — you, then the next firm, then the one after — until a person picks up.
Nobody answers a phone mid-test
Circuits proved dead, board open, meter in hand: that is not a moment you interrupt for a ringing phone. Stopping costs you the job you're stood in. Not stopping costs you the next one — four or five times a day, every day.
a job, not a message
A burning smell rings three numbers
Sockets dead, a smell near the board, an RCD that trips the moment it's reset — those callers dial one number after another until somebody talks to them. Ringing back later is the wrong end of the problem: 86% of calls from unknown numbers go unanswered.
first to answer wins
Agents are working to a legal clock
Rented homes in England must have their fixed wiring inspected at least every five years, with the report to the tenant inside 28 days and councils able to fine up to £40,000 for a breach. Letting agents don't shop around on those calls. They book the first electrician who answers.
five-yearly · by law
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so when you ring the caller back, they don't pick up.
Why EICR calls don't wait
£40k
maximum penalty a council can impose on a landlord who breaches the five-yearly electrical safety rules in England.
How the agent handles trade calls
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers. The safety script and the prices are the ones you configure.
Out of hours · triaged and routed
Emergency
AGENTKesterton Electrical, out-of-hours line. What's happening?
CALLERHalf the sockets have gone dead and there's a smell like hot plastic near the fuse box. It keeps tripping when I put it back on.
AGENTI'm treating that as urgent. Please don't reset it again and don't touch anything warm or discoloured. Is the main switch on the consumer unit off now?
CALLERYes — I turned the whole thing off before I rang you.
AGENTGood, leave it off. Address and postcode?
CALLER6 Brantwood Avenue, Sale, M33 3QP. It's the board under the stairs.
AGENTA burning smell at the board is on Ryan's call-out list tonight. Out of hours is £90 an hour with a one-hour minimum, quoted to you before any work starts. He has your address now and he'll ring you inside ten minutes.
Emergency · burning smell at CU · main switch off · M33 3QP · on-call → Ryan · 22:47
Letting agent · certificate job booked
EICR
CALLERIt's Nadia at Brookhouse Lettings. I need an EICR on a two-bed flat before a new tenancy starts.
AGENTI can book that in. Address, and do you have a job reference your end?
CALLERFlat 4, 22 Denmark Road, Longsight, M13 9PJ. Reference BH-4471.
AGENTAnd access — is the tenant still in, or are you holding keys?
CALLERShe's there until the 29th, out at work in the day. Before nine or after four.
AGENTA two-bed is £180 for the inspection and report. If anything comes back C1 or C2 you get a separate quote for the remedial work before we do it — nothing goes ahead unpriced. Priya has Thursday at 8 or Friday at 4:30.
CALLERThursday, please.
AGENTBooked: Thursday 8am, access before nine, reference BH-4471. Confirmation goes to your email now, and the certificate comes to you the same way once it's signed off.
EICR · 2-bed flat · M13 9PJ · access before 09:00 · ref BH-4471 · Thu 08:00 → Priya
Your CRM, written by the call
No job sheet to write up in the van.
Every plan includes the Magixis CRM, and the record fills itself in while the caller is still on the line. This is what a job record carries.
ContactName & mobile
ContactOwner, tenant or agent
PropertyAddress & postcode
PropertyAccess window
JobFault, in their words
JobSeverity flag
JobPower isolated?
InstallationBoard type & age
ComplianceCertificate & agent reference
DiarySlot & electrician assigned
Beyond reception
Every call becomes a customer record — with a job value attached.
Magixis isn't only the voice that answers. From the first ring it builds a CRM keyed to your customer base, so you can see the value sitting in your call pipeline — call-outs, certificates, board changes, chargers, rewires, and which postcodes ring most.
01 · CRM from call data
Caller → customer, with property history
Every caller becomes a contact from their first call — names and numbers masked by default — and the address, the board, the certificates issued and previous visits build up behind them. No evening spent typing job sheets into a spreadsheet.
02 · Value you can defend
Pipeline and job-type value
See the value at stake in your enquiries and which work callers ask for — fault-finding, EICR, consumer unit, charger, rewire — drawn from the prices you configure. An estimate of opportunity, never a claim of banked revenue.
03 · Every call reviewable
Transcript, recording, captured intent
A full log of who rang, what they said was happening, and what was captured. Spam is flagged and excluded from the numbers. Your electricians can correct the agent, and every correction is logged — never silent.
04 · 24/7 human handoff
A real person for the genuine emergency
Anything you choose routes to a person working 24/7 who books into your diary; in hours, a caller who needs a qualified judgement is warm-transferred. You keep authority to approve, override, reassign.
05 · One dashboard, full audit
Run the business from one place
Access is capability-based, not job-title-based — you control who sees what and who can unmask a contact. Sensitive actions need a logged reason; every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to blow through in a busy week. Lite has no setup fee and no subscription; every price is on the pricing page.
The alternatives
How does Magixis compare with a telephone answering service?
Most firms weighing us up are choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service takes a message; Magixis has the conversation, triages it, books the slot and writes the record. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — included | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| What the caller gets | Triaged on your severity rules, read your safety script, booked or put through to the on-call electrician | A message taken — typically up to five agreed data fields — passed on by email or text | A beep |
| What you get afterwards | A job record written on the call: address, severity, access window, certificate needed, slot, electrician | An email or SMS to action yourself | A voicemail to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| Pricing | From 70p/min posted publicly · no setup fee on Lite | Quote-based; UK rates not published on moneypenny.com | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service — if what you want is a human taking messages in office hours, it's a fine choice. Magixis is for firms whose calls arrive at eleven at night with a board that keeps tripping.
Pricing
How much does it cost?
Calls run from 70p a minute. Lite is £1.35 a minute with no setup fee and no subscription; most firms run Pro — £995 setup once, then £99 a month plus 85p a minute, automated CRM included; multi-site Command brings it to 70p a minute. No contract on any plan.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · electrical work
Two kinds of call, both decided by who picks up.
Electrical calls split cleanly. One kind is frightened and immediate — dead sockets, a smell near the board, an RCD that won't hold — and the caller keeps dialling until somebody talks to them. Checkatrade’s 2026 guides put emergency electrician work at around £90 an hour and a day rate at around £400, so an afternoon of unanswered ringing is not a rounding error (Checkatrade, updated May 2026).
The other kind is on a legal calendar. Landlords in England must have the fixed installation in a rented home inspected and tested at least every five years, hand the tenant the report within 28 days, produce it for the council within seven days of a request, and clear any C1, C2 or FI findings within 28 days — with councils able to impose a penalty of up to £40,000 for a breach. The duty now reaches social landlords too: for social tenancies granted before 1 December 2025, the guidance sets a deadline of 1 November 2026 for the first inspection (MHCLG guidance, published 1 November 2025, updated 30 July 2026). Checkatrade puts a domestic EICR at around £212.50 on average, £125 for a one-bedroom property and £300 or more for five bedrooms. Every one of those jobs starts as a phone call to whoever answers.
An AI receptionist changes what happens in those minutes, not what you are qualified to do. Notifiable work in dwellings still sits under Part P of the Building Regulations, certified by a registered competent person, a registered third-party certifier or building control (Approved Document P, 2013 edition). The agent never diagnoses a fault and never talks anyone through touching an installation: it reads your safety script, takes the address and severity, states the prices you gave it, and either books the slot or wakes the person on call. Caller details are masked and access-controlled — the detail is in GDPR for AI voice agents. If there is only one of you, with no colleague and nobody to hand the phone to, the sole traders page starts from that rather than from the work. See how a call is handled, or browse the full reception range.
Last updated: 15 August 2026
FAQ · Electricians
The questions every electrician asks.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, and nothing at all in a quiet month. Most firms run Pro: £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included. Multi-site Command brings the rate down to 70p a minute. There are no allowances and no overage — see the full pricing comparison.
A human answering service takes a message and emails it to you; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on smaller plans. Magixis answers 24/7 as standard, triages the call, books the job or wakes the on-call electrician, and writes the record into your CRM — at a posted rate per minute, no contract. The like-for-like table is above.
Yes. Names, numbers and addresses are masked by default, recordings and transcripts are access-controlled, and sensitive actions need a logged reason. We’re ICO-registered (ZC223083) with UK/EU data storage and a signed DPA, and the sub-processor list is published on the trust page. The full picture is in GDPR for AI voice agents.
It asks the severity questions you write — how much of the property has lost power, is there a smell of burning or any scorching, does the RCD trip again when reset, is the main switch off, is anyone vulnerable in the property. Answers that meet your emergency rule go to the electrician on call with the address. Everything else takes a diary slot.
It reads out the safety script you set, word for word, and it does not improvise around it. It never diagnoses a fault and never talks a caller through touching the installation. The call is flagged to your on-call route immediately with a transcript, so a qualified person is speaking to the caller within minutes rather than reading a message later.
It states the prices you give it and nothing else: call-out fee, hourly and out-of-hours rates, fixed prices for an EICR by property size. It will not price a rewire or a board change over the phone. For anything that needs eyes on the installation it books a survey and captures the board type, age and circuit detail first.
Yes, and those calls have their own fields. Landlords in England must have the fixed installation inspected at least every five years and give the tenant the report within 28 days, so agents ring round for whoever can get in first. The agent captures the property, the tenant access window, the agent’s own reference and the certificate required, then books it — the duty in full.
It treats them as survey work, because that is what they are. It captures the property type, where the car is parked or where the board sits, the supply and main fuse detail the caller can see, and whether the enquiry came from a quote comparison. Then it books the survey and puts the detail in front of whoever attends.
On Lite, the same day — you set it up yourself from a link we send. Pro is a two-week build: we listen to a week of your real calls, train the agent on your patch, prices, safety script and out-of-hours rules, you test it on a sandbox number, then it goes live on your own number. You keep your number throughout — the build, step by step.