AI receptionist for dental practices · UK
Two lines ringing. One patient at the desk.
Magixis is a 24/7 AI receptionist for UK dental practices. It answers every call — the eight o'clock rush, the after-five toothache, the Saturday enquiry — books patients into the right clinician's column, escalates urgent pain by the script you write, and files each call into a CRM that fills itself in. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Ask it to take a new-patient enquiry for your practice, then let it book your 30-minute demo while you're still on the call.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does an AI receptionist do for a dental practice?
It answers every call to the practice number — first thing, through the day, after five, and at the weekend. Patients are booked into the right clinician's column. Pain is flagged and routed by the rules you write. New NHS and private enquiries are handled while the caller is still interested. Every call lands in your CRM as a record, so nothing is written up after surgery.
Every call picked up, in the practice's name
The agent knows your clinicians, your fee list, your opening hours and your urgent-care script. It answers at 8:01 and at 9pm alike, and it answers calls in parallel — so the fifth caller in the morning rush hears a voice rather than a queue.
Into the right clinician's column
Bookings follow the diary rules you set: appointment type, session length, which slots may be filled, which are protected. The patient gets an SMS confirmation on the call. Nothing sits on a message pad waiting for someone to key it in.
The CRM writes itself
Contact, NHS or private, reason for call, pain flag, clinician, slot, treatment interest, follow-up owner — captured while the patient is still talking. The Magixis CRM is included in every plan, so the record exists before the desk knows the phone rang.
Where the calls go
The desk can only hold one conversation at a time.
A dental front desk is a queue with a telephone attached. Whoever is checking a patient out is the person the morning rush is ringing, and the caller who reaches voicemail at 5:40pm is a new private enquiry as often as a routine recall.
Twenty callers, two lines, one nurse on reception
Urgent demand is patient-led and it lands in the same hour every morning. Lines jam, the answering machine takes over, and the patient in pain rings the practice down the road — while your desk is with someone standing in front of them.
one hour · every line at once
The enquiry that rings three practices
Someone looking for a private dentist rings three numbers and stops at the one that answers. The CMA, launching its private dentistry market study in March 2026, cited independent data putting an initial private consultation at £80 — and an exam is the start of a treatment plan, not the end of it.
the plan that started elsewhere
Pain does not keep office hours
Evenings and weekends are when a filling comes out. With nobody on the desk the call becomes a message nobody hears until Monday — or a patient who has already been seen somewhere else. From April 2026 that unscheduled demand also has a contractual number attached to it.
unscheduled care · 8.2% of contract value
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so when the desk rings the patient back, they don't pick up.
Where the enquiries go
32%
of adults in England used private dentistry in the last year, against 22% in 2023.
How the agent handles practice calls
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers.
New private enquiry · booked
Pipeline
AGENTGood evening, Parkside Dental. How can I help?
CALLERAre you taking on new private patients? I've not been to a dentist in about three years.
AGENTWe are. A new-patient examination with Dr Ellis is £80 and includes any X-rays she needs. Is anything giving you trouble at the moment, or is this a check-up?
CALLERNothing hurting. I would like my front teeth straightened, though — my sister had the clear braces.
AGENTI'll note aligners as an interest so Dr Ellis can take you through the options at the exam — that part isn't for me to advise on. Thursday at 5:40pm, or Saturday at 9:20am?
CALLERThursday, please.
AGENTBooked — Thursday 5:40pm with Dr Ellis. I'll text you the confirmation and what to bring.
New patient · private · exam booked Thu 17:40 · aligner interest → treatment coordinator
Out of hours · pain, by your rules
Escalation
CALLERI've got terrible toothache, the whole side of my face aches. Is anybody there?
AGENTI'm the practice's out-of-hours line. I can't give clinical advice, but I can get you to someone who can — and there are two questions the practice asks first. Is there any swelling, and any difficulty swallowing or breathing?
CALLERIt's swollen along my jaw. Swallowing is fine.
AGENTThank you. Swelling goes down the on-call route the practice has set, so I'm putting you through to a person now. I've logged exactly what you've told me, so they'll have it in front of them.
Symptoms recorded, not interpreted · escalated on-call per practice rules · logged 21:48
Your CRM, written by the call
Nothing to type up after surgery.
Every plan includes the Magixis CRM, and the record fills itself in while the patient is still on the line. This is what a record carries — no clinical notes, only what reception would have written down.
ContactName & number, masked
ContactNew or existing patient
CoverNHS or private
NeedReason for call
NeedPain flagged
DiaryClinician requested
DiaryAppointment booked
MoneyFee quoted
InterestTreatment interest
OwnerFollow-up owner
Beyond reception
Every call becomes a patient record — with a value attached.
Magixis isn't only the voice that answers. From the first ring it builds a CRM keyed to your patient list, so you can see what is sitting in the call pipeline — new-patient enquiries, treatment interest, where the urgent pressure really falls in the week.
01 · CRM from call data
Caller → patient record, with lifetime value
Every caller becomes a contact from their first call — name and number masked by default — and builds toward a lifetime-value view of the relationship. No re-keying at the end of a session.
02 · Value you can defend
Enquiry pipeline and treatment mix
See the value sitting in your enquiry pipeline and which treatments callers ask about, drawn from the fees you configure. An estimate of opportunity, never a claim of banked revenue.
03 · Every call reviewable
Transcript, recording, captured intent
A full log of who called, what they needed, and what was captured. Spam is flagged and excluded from the numbers. Staff can correct the agent, and every correction is logged — never silent.
04 · 24/7 human handoff
A real person for the genuine emergency
Anything you choose routes to a person working 24/7 who books into your diary; in hours, a patient who needs a clinician is warm-transferred. You keep authority to approve, override, reassign.
05 · One dashboard, full audit
Patient details on a short leash
Access is capability-based, not job-title-based — you control who sees what and who can unmask a contact. Sensitive actions need a logged reason; every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to blow through in a busy week. Lite has no setup fee and no subscription; every price is on the pricing page.
The alternatives
How does Magixis compare with a telephone answering service?
Practices weighing us up are usually choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service takes a message; Magixis has the conversation, books the appointment and writes the record. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — included | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| What the caller gets | Your questions asked, booked into the right clinician's column, SMS confirmation | A message taken — typically up to five agreed data fields — passed on by email or text | A beep |
| What you get afterwards | A CRM record written on the call: patient, reason, pain flag, slot, follow-up owner | An email or SMS to action yourself | A recording to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| Pricing | From 70p/min posted publicly · no setup fee on Lite | Quote-based; UK rates not published on moneypenny.com | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service — if what you want is a human PA taking messages in office hours, it's a fine choice. Magixis is for practices that want the call answered, asked their own questions and booked at any hour, at a posted rate.
Pricing
How much does it cost?
Calls run from 70p a minute. Lite is £1.35 a minute with no setup fee and no subscription; most practices run Pro — £995 setup once, then £99 a month plus 85p a minute, automated CRM included; multi-site Command brings it to 70p a minute. No contract on any plan.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · dental practices
Urgent demand you are now contracted to meet.
From April 2026, NHS providers with mandatory services contracts of 100 UDAs or more have to deliver 8.2% of contract value as unscheduled care — roughly 11 courses of treatment per £10,000 of annual contract value, paid at £75 a course, £15 of it fixed and £60 on delivery. Unscheduled demand is patient-led. It does not arrive by email, it does not spread itself evenly across the week, and Dentistry, reporting on the reform in March 2026, quoted practices holding urgent slots that went unfilled. A call that rings out is capacity you have already committed.
The private side is moving at the same time. Healthwatch England found 32% of adults in England had used private dentistry in the previous year, against 22% in 2023, and the CMA — opening its private dentistry market study in March 2026 — cited independent data putting an initial private consultation at £80, up more than 23% between 2022 and 2024. Both ends of the appointment book, the urgent NHS course and the private new-patient exam, arrive by telephone, usually while the desk is with somebody else.
What an AI receptionist changes is the arithmetic of the morning. Calls are answered in parallel rather than in a queue, so the twentieth caller is treated like the first. The agent asks the two or three questions you specify, books against your diary rules, and escalates on your script rather than its own judgement — symptoms recorded, never interpreted, and no clinical advice at any point. How patient data is handled is set out in GDPR for AI voice agents. See how a call is handled, or browse the full reception range.
Last updated: 15 August 2026
FAQ · Dental practices
The questions practices ask.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, and nothing at all in a month with no calls. Most practices run Pro: £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included. Group and multi-site Command brings the rate down to 70p a minute. There are no allowances and no overage — see the full pricing comparison.
A human answering service takes a message and emails it to you; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on smaller plans. Magixis answers 24/7 as standard, asks the questions you specify, books into the right clinician's column on the call, and writes the record into your CRM — at a posted rate per minute, no contract. The like-for-like table is above.
Magixis holds no clinical records. What it captures is the reason for the call, the booking and the contact details, with names and numbers masked by default. Data is stored encrypted in EU regions and access is capability-based, with a logged reason for anything sensitive. We’re ICO-registered (ZC223083), we sign a DPA, and the sub-processor list is published — the detail is in GDPR for AI voice agents.
No. The agent gives factual practice information only — what a fee is, when the next appointment is, whether a booking exists — and follows the escalation script you write. Symptoms are recorded and flagged, never interpreted. Anything you define as urgent goes down the route you have set for it, including straight to a person out of hours.
Yes, and the split is usually the first thing we configure. The agent establishes whether the caller is an existing NHS patient, a private patient or new to the practice, then follows your rules for each: which lists are open, which slots it may offer, which clinician takes what. It quotes only the fees you publish and never comments on charge exemption.
Calls are answered in parallel, so twenty callers at two minutes past eight are all answered rather than met with a busy tone. That matters more from April 2026: NHS providers with contracts of 100 UDAs or more must deliver 8.2% of contract value as unscheduled care, paid at £75 a course. That demand arrives by telephone, so an unanswered call is an unfilled slot.
You set the diary rules — clinician, appointment type, session length, which slots the agent may fill and which are protected — and bookings are written against them on the call, with an SMS confirmation to the patient. Everything lands in the Magixis CRM, included in every plan. Bring your practice-management system to the build call and we’ll go through what’s possible.
Some will, and the agent is built for it. Ask what it is and it says so. Anything you choose routes to a person, 24/7 rather than only in hours, and in hours a caller who asks for a human is transferred. You decide the point at which it stops trying and hands over — by topic, by wording, or on the first request.
On Lite, the same day — you set it up yourself from a link we send. Pro is a two-week build: we listen to a week of your real calls, train the agent on your clinicians, fees and urgent-care rules, you test it on a sandbox number, then it goes live on your own number. You keep your number throughout — the build, step by step.