Arun Paul is building Magixis and writes up the research as he goes: what the UK rules require, what vendors actually charge, and which of the numbers this industry quotes survive being traced back to a source. Every post ends with its source list, fetched and checked on the day it went out.
Route on what a caller stated and you are automating admin. Rank by inferred severity and MHRA guidance treats the software as a medical device, because in England triage has a statutory definition. Also inside: the conflict-check order a law firm cannot reverse, and why the five-minute response rule is 2007 vendor data from six companies.
Every rule quoted is linked to sourceChecked 15 August 2026
The "$126,000 a year" figure everyone quotes is untraceable — one attribution points at a 404. The "62%" figure is from January 2016. We traced both, then priced 19 AI and human answering vendors off their own live pages, and show the twenty-minute method for working out your real number.
Every price read off the vendor's live pageRetrieved 13 August 2026
Whether UK practices need one at all, then the rules if you run one: ICAEW guidance, the PCRT's January 2026 AI update, the ICO's position on call recording and DPIAs, and the Article 22A–D rewrite in force since 5 February 2026. Quoted from the instruments rather than paraphrased.
Every rule quoted is linked to sourceChecked 13 August 2026
"In the vast majority of cases, the use of AI will involve a type of processing likely to result in a high risk to individuals' rights and freedoms, and will therefore trigger the legal requirement for you to undertake a DPIA."